Coherence
Everyone experiences the entire country camp universe and program with different prerequisites and ambitions.
The world of country camp
The shared narrative and visual expression of the camp creates empathy and inspiring memories.
The national camp narrative is a magical universe that forms a common thread throughout the national camp year. The story starts in the committees and spreads out into all circles and grows together at the national camp. In this way, everyone is involved in developing the story and creating their part of the common narrative.
We set the scene in some of Denmark's most beautiful nature, and the camp's expression must support and back this up. The aesthetics of the national camp must find inspiration and reflect nature so that we get a coherent, beautiful and sensuous camp.
Target groups
The national camp must be able to be experienced with different prerequisites or ambition levels.
The participants at the National Camp range widely and include Arrowmen, Squires, Senior Squires, Seniors, families, leaders, employees and guests. Everyone should be able to have a meaningful National Camp, so even if you haven't experienced it all, the big picture should still make sense to everyone.
That's why we do a national camp for everyone, so we experience the same thing, but to different extents, so it creates cohesion across everyone in the target group.